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Partner with Gotcha, Australia's home-grown brand where quality, design and flavour come together. Build your successful business backed by a name customer already love.
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Gotcha’s proven franchise programs are designed to extend complete support from store setup and training to operational assistance. As a Gotcha franchise partner, you don’t just sell tea, you deliver a premium bubble tea experience that keeps customers coming back.
We started as a single store in Melbourne in 2018 and are now 200+ stores strong worldwide, inviting ambitious franchise partners like you to share our success.
The difference is in the tea, the experience, and the way we support our franchise partner.
At Gotcha, every cup begins with quality leaves chosen for their flavour, freshness and origin. We work closely with trusted tea growers to ensure our blends meet the highest standards. It is this careful sourcing that makes our teas smooth, fragrant and consistently delicious.
Gotcha pioneers in using cutting-edge brewing and blending technology. Our founder invented the “Ferrari motor of bubble tea making”, which helps you cool hot tea to a chilled bubble tea in half a second and serve delicious teas faster.
As the first luxury bubble tea brand, we are known for our thoughtfully designed stores with a cozy and inviting ambience. With Gotcha, you don’t own yet another bubble tea store, you become the destination for a premium experience.
From Hello Kitty to Pokémon, our limited-edition collabs make headlines and drive foot traffic to all our stores. As a franchisee, you benefit from the increased brand awareness from our creative merchandise collabs.
At Gotcha, we honour the origin and culture of bubble teas and brew them just like they were meant to be. Our experts blend the traditional art of tea-making with innovation and make every sip a rich cultural experience.
Our flexible franchise models help you finally break free from rigid management structures and enjoy the freedom of being your own boss. Start with one store and expand steadily as you grow with our scalable models.
We use high-quality ingredients sourced from the best regions across the world and real fruit pulp in every freshly brewed cup. We don’t compromise on quality and your customers will taste the difference.
We care about the planet! We use biodegradable packaging and adopt sustainable practices throughout our supply chain to reduce our environmental footprint.
Site SelectionWe help you secure a high-traffic location based on data and experience.
Store Design & Fit-outCreate a beautiful, functional store that reflects the Gotcha brand.
Equipment & Initial InventoryEverything you need to open is delivered and installed.
Comprehensive Staff TrainingLearn how to prepare drinks, deliver service, and run smooth operations.
Operations PlaybookFollow step-by-step guides for consistency and quality.
Hands-On CoachingArea coaches guide you pre and post-launch.
Launch CampaignsPromotional support to drive your first wave of customers.
Ongoing MarketingSocial, seasonal and local strategies to keep you top-of-mind.
Brand CollaborationsBenefit from Gotcha’s national marketing and high-profile collabs.
This is our deluxe store model, typically falling under the 40-100 sqm range. It is designed for prime street locations.
Normally ranging from 20 - 50 sqm, this exquisitely designed model fits perfectly inside shopping centres or department stores.
Ranging from 20 - 40 sqm, this is our most compact store model, ideal for franchisees planning a small start.
We understand that starting a business is a huge decision. That’s why our franchise agreement comes with a 2-week cooling-off period, giving you time to reconsider and make a confident decision.
The initial investment for a site depends on a range of factors, including store model, the site location, size and lease terms. It can range anywhere from $250,000 to $350,000 plus GST.
Once approved and agreements are signed, you could be operational in as little as 3 months. During that time, your store will be built, and you will complete a 2-3 week training. Your cooperation with the franchising team will ensure your application progresses as quickly as possible.
We do not require any previous hospitality experience, although prior experience can be valuable. Gotcha will provide comprehensive infield training ensuring you have all the tools to succeed. The passion and drive of the franchisee are always the most important elements of success.
Yes! For a store to be successful, it is essential that the franchise partner is personally involved in all aspects of the business. You must be willing and able to perform all sales, drink preparation and management functions, which will require a significant time investment. Running a store is a compulsory requirement for Gotcha franchise partners.
Yes! Your store is yours to sell. Your franchisee agreement outlines the requirements for a sale, and the prospective buyer will need to go through our standard recruitment, qualification and selection process.
Our franchise program provides end-to-end training on how to start your own bubble tea business. From store set-up to day-to-day operational assistance, we’re there for you at every step.
With Gotcha, you can finally escape rigid hierarchies and management structures. We offer highly flexible franchise models where you can truly be your own boss, set your own rules and unlock the freedom of entrepreneurship.
Yes, absolutely! We currently have franchise partners who successfully operate multiple Gotcha stores. With our proven support system and ongoing guidance, we’re here to help you grow your business every step of the way.
